PETROLEUM | Pilot/Flying J branding
As the largest travel center operator in the United States, Pilot/Flying J understands the significance of developing robust and scalable processes within their re-branding initiatives. Equally important, their team realizes the importance of incorporating attractive, customer friendly environments at multiple locations throughout the U.S. and Canada.
“One of the key challenges we face is the fact that our stores are geographically distributed across 43 states and 2 countries. It was crucial for us to have a very disciplined process that would allow us to measure, review, install and inspect our final work,” said Pilot/Flying J Director of Merchandising Tim Purcell.
SuperGraphics and Pilot Flying J have worked together to develop site specific gameplans that adjust for nuances of multiple building configurations, while still communicating a common brand look, feel and message.
Due to the complex nature of a multi-state rebrand, client/supplier collaboration is extremely important. Being able to tap into the experience and creative think tanks of both companies helps ensure a successful roll out.
“Pilot Flying J utilizes the Supergraphics Team because they are able to provide outstanding speed to market on our environmental graphics program,” Purcell said. “At our company, we move fast and decisively, Supergraphics has the ability to match our pace and do so with quality results.”
The SuperGraphics team continues to drive increases in same-store sales through skillful design ideation and superior site specific execution of Travel Center and C-Store décor refreshes.
Take a look at some of the changes you will see at a Pilot Flying J near you: