Wednesday, July 29, 2015 - 12:58
Pelham School District in central Alabama is giving its panther mascot and logo a redesign.

A recently formed school district in central Alabama plans on rebranding its image with a new logo and mascot that will be unveiled once students and staff give their approval. 

Wednesday, July 29, 2015 - 12:37
Vinyl displays during high school football games are gaining in popularity.

High schools are embracing signage.  

Wednesday, July 29, 2015 - 12:36
Malls are an ideal place for vinyl graphics.

Signage can be effective at vacant mall spaces and help in a shopping center's rebranding efforts.

Wednesday, July 29, 2015 - 12:36
Stores find that less can be more with retail displays and fixtures.

How can a brick-and-mortar store stay fresh, yet keep customers returning?

Wednesday, July 29, 2015 - 12:36
Apple and other companies are turning old banks into exciting new stores.

Corporate signage is meant to ensure customers that they're getting the same service and product anywhere they go, but how can companies keep it from sinking down a rabbit hole of cookie-cutterness? The answer could be found in actual renovation.

Monday, July 20, 2015 - 15:52
North Carolina winemakers say highway signage is helping their bottom line.

North Carolina's vineyards and wineries are seeing their sales and number of visitors jump thanks in part to state highway signage.

Friday, July 17, 2015 - 15:38
Northern Illinois University hopes new signage around campus will help freshmen once they arrive in August.

An Illinois college hopes new directional and building signage will spruce up its campus and welcome the incoming freshman class.

Wednesday, July 15, 2015 - 15:30
As sales decline, J. Crew prepares to rebrand itself with a cheaper offshoot store this summer.

After cutting 10 percent of its workforce earlier this year, J. Crew, the preppy clothing brand, hopes to rebrand part of its operation and step into the lower-priced clothing market. 

Tuesday, July 14, 2015 - 13:13
Hulu drops 'Plus' from name amid customer confusion.

It's only 7 years old, but Hulu's getting a facelift. That is ... sort of.

Tuesday, July 14, 2015 - 13:11
Signage will help create an identity for a first-time festival.

Retail signage can help increase business. 

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