Vehicle graphics are excellent tools for enhancing a brand's image and advertising a company's services.
The tourism industry relies heavily on quality signage to direct the public to sites they may not know existed otherwise.
Colorful, informative banners can have a huge impact on neighborhoods around the country.
The trucking industry has found that vehicle graphics not only increase brand awareness among potential clients, they attract new employees based on branding alone.
Signage helps people navigate their surroundings.
Businesses that effectively define, design and display their brand personality will earn more customers than their competitors.
Customer loyalty is built over time by earning consumer trust and solidifying brand recognition.
Store signage can impact nutritional choices, and this may be the tactic beverage companies will be using, now that a few industry giants have pledged to cut soda consumption.
Businesses looking to improve their relationships with customers should focus on communication and trust.
Environmental graphics can have an impact on mood and other elements, which is why public amenities should be designed with this kind of effect in mind.