Microsoft and Wunderman used mirrors at Qwest Field to introduce the Kinect for XBOX in a unique way. A frame around each mirror portrayed what each Kinect game requires: a user. Featuring the fans/users in the mirror was a great way to relay the message that “You are the controller. No gadgets, no gizmos, just you.”
The application of the Kinect graphics on every mirror in the stadium relayed their message to many. When you change an environment, people are inclined to take notice.
http://www.xbox.com/en-US/Kinect/
